'Integrated Marketing Communications 2001-2002' is a specifically tailored coursebook for students undertaking the Integrated Marketing Communications module of the CIM Certificate. <br />Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. <br />The new edition of this text contains: <br />7a firmly international perspective and a more strategic focus<br />7new material to cover e-marketing issues, and more emphasis placed on integrated marketing communications and internal marketing<br />7new and up to date examples and case studies to illustrate
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